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Store Profile: Jeeperz Creeperz +
Mark Turner Update 
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March 2011


This week, Daystar introduces a new feature of our e-blasts!  Each month Daystar will highlight a shop that goes above and beyond when it comes to promoting Daystar's product line.  These Store Profiles will include tips and tricks that can help any store increase Daystar's brand awareness and improve sales.  This month's honors go to Jeeperz Creeperz in Wyandotte, Michigan!  Also, we have an update on Daystar CEO Mark Turner.


Sincerely,

Trent McGee
Daystar Products International

IN THIS ISSUE
Store Profile: Jeeperz Creeperz
Mark Turner Update
Store Profile: Jeeperz Creeperz
Jeeperz Creeperz

 

If there is a textbook example of an off-road shop that is successful with Daystar's extensive product line, it is Jeeperz Creeperz in Wyanndote, Michigan.  Owned and operated by Kevin and Charri Bentz, Jeeperz Creeperz caters primarily to the Jeep enthusiasts in their area, but they sell parts and perform installations on all vehicles.  "Daystar products simply sell themselves," says Charri.  "We like the line because there are products available that serve those people that need repairs to their vehicle and also those looking to accessorize."

Jeeperz Creeperz2 

Charri says that having product on the shelf is key to making a sale right then, rather than having to order it in for delivery in a day or two.  Because they keep a wide selection of Daystar on hand, Charri credits Daystar products for a lot of their over-the-counter sales on a day-to-day basis.  While their showroom has a Daystar banner, they focus on showing their Daystar stock on the showroom floor, right where customers can see it.  "I love the retail boxes, because they showcase the product and there are application charts right on top, so people can look up their application while they wait if we're busy helping other customers."  Charri says that the dash panels are great sellers but that Jeeperz also does a lot of replacement bushing business because customers come in knowing that Polyurethane bushings are a worthy upgrade to their vehicles.

In addition to their storefront and installation center, Jeeperz Creeperz also has a strong internet presence and is involved with Facebook and other social media.  Check out their Facebook page and their website, www.jeeperzcreeperz.com 

 

Mark Turner Update
Mark Turner Thumbs up

As many people know, Daystar CEO Mark Turner was injured last month in a racing accident at the Lucas Oil ASCC regional short course race.  His injuries were quite serious, including a shattered left arm and a broken shoulder blade.  After a lengthy stay in the hospital and several surgeries, we are pleased to report that Mark is out of the hospital and officially on the mend.  He is currently in an assisted living center so that his wounds can be closely monitored to avoid  infection and so that he can focus on rehabilitation for his arm.  Mark is expected to return home in another week or so, but he has a lot of physical therapy in his future.  Fortunately, the prognosis remains good.  Mark remains in good spirits, and his positive, "go get 'em" nature has served him well throughout his ordeal.  Friends and co-workers visit him regularly, and he particularly brightens up when these visits include tacos and other food brought in from the "outside."  Mark has been overwhelmed by the thoughts, prayers, and support offered by friends from throughout the automotive industry and beyond, and he offers everyone a heart-felt thank-you in return.

Meanwhile, Daystar is very much business as usual.  Now in the thick of the spring rush, Daystar is cranking out products like never before.  Mark assembled a very capable team when he took the helm at Daystar, and it is this same team that continues to make things run smoothly.  Even so, everyone at Daystar is looking forward to Mark's return.

Be sure to visit our website to see our entire line of products.
daystarweb.com

 Sincerely,
 

Trent McGee
Daystar Products International


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